Kyle Killette and Mink Marketing: Redefining Digital Branding
Kyle Killette , the energetic owner of Mink Marketing, is disrupting the game in regard to digital branding. When the marketing environment is overwhelmed with noise, short-lived trends, Killette has embarked on the challenge of producing something that is memorable and that will create impact. Mink Marketing is much more than a typical agency; it is a strategic forcehouse that has integrated cultural understanding with the art of marketing to move brands to a new level that appeals to the digital generation. The unique aspect of the approach of Kyle Killette's approach is that he is well-versed in strategy and culture. Whereas most marketing companies are so business-oriented in campaigns, Killette stresses on the use of stories and genuineness. This has enabled Mink Marketing to design campaigns that are not limited to product promotion. Rather, they cause culture to happen in the dialogue that occurs within social media and elsewhere. Mink Marketing has collaborated with ...