Kyle Killette and Mink Marketing: Redefining Digital Branding
Kyle Killette, the energetic owner of Mink Marketing, is disrupting the game in regard to digital branding. When the marketing environment is overwhelmed with noise, short-lived trends, Killette has embarked on the challenge of producing something that is memorable and that will create impact. Mink Marketing is much more than a typical agency; it is a strategic forcehouse that has integrated cultural understanding with the art of marketing to move brands to a new level that appeals to the digital generation.
The unique
aspect of the approach of Kyle
Killette's approach is that he is well-versed in strategy and culture.
Whereas most marketing companies are so business-oriented in campaigns,
Killette stresses on the use of stories and genuineness. This has enabled Mink
Marketing to design campaigns that are not limited to product promotion.
Rather, they cause culture to happen in the dialogue that occurs within social
media and elsewhere.
Mink Marketing
has collaborated with some of the largest brands under the leadership of Kyle Killette, brokering multi-million
dollar brand deals with NBA stars and developing viral influencer campaigns
with the world’s most recognizable names like Addison Rae and James Charles.
These celebrity collaborations are an indication that Mink Marketing can
combine creativity and business savvy to make campaigns that not only grab
attention but make a permanent mark on the readers.
Among the most
important philosophies that kyleKillette holds is that trends should not be followed, but made by their
brands. A digitized world is a fast-paced environment; it is necessary to keep
up. Mink Marketing does not aim at hopping in and hopping out of trends;
rather, they place their clients as leaders in the industry. In so doing, they
assist the brands in not only adapting to the ever-evolving digital environment
but also becoming the leaders to emulate.
Mink Marketing
is a borderline between culture and commerce. The agency realizes that the
current influencer driven world requires that brands must not only be visible
but also relevant. Having a keen sense of what is trending and an even keener
instinct of what is to come, Kyle Killette
and his team assist the clients to scale in significant ways. Be it a new
product launch, redefining an individual brand, or extending a global presence,
each campaign created by Mink Marketing is not only on time; it is always
classic.
Mink Marketing
has made inroads into the marketing world as a leader in Denver, New York, Los
Angeles, and even overseas markets. Having a wide range of clients in
industries and locations, the agency has demonstrated over and over again that
marketing is not about giving money away to an idea; it is about creating a
story that will resonate on a personal level with people.
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